Ranch Marketing Blog
7 Steps to take BEFORE You Market Your Home
You’ve made the big decision to sell your home. Who doesn’t want to get the most for their money? Are you wondering where to begin what seems to be an overwhelming task. Now what? Before you put it on the market, take a pause, a step back, and a closer look.
First things first. Give yourself some time. This could take a while. You’ve devoted years to accumulating your ‘stuff’. It has been there so long, you no longer see it! So, it could take a few days to “get ‘er done”, or a week, or a month. Just take the first step. Read on.
Step 1. Grab your cell phone. Go through your house room by room. Shoot several angles of each room.
Step 2. Sit down. Look at all the photos. What does your eye see? If your rooms aren’t looking magazine-ready (most don’t), what can you do to get closer to a pretty picture?
Step 3. Purge party. Edit for success. Go back to the first room. Start there. De-clutter. All of it. Day by day. If it takes a month, or two or six, do NOT market your home until it looks like Nate Burkus or the Gaines live there.
De-Clutter: definition– that means say good-bye to all the little trinkets, papers, stacks, small decorative “stuff”. All of it. The goal here is to have clean surfaces, neatly made beds, no clothes hanging on treadmills you haven’t touched for years, high school corsages, a million photos, 3rd grade art projects, man cave beer bottle collections, lava lamps, convention tags with your name on them hanging from lanyards on the door knob or sales awards you received 2 jobs ago. You get the (bad) picture!
Anytime and every time you start to say to yourself, “Well, I may use this sometime,” if you haven’t used it in a year, you aren’t going to; just stop. That isn’t happening. So, just give it away! Clothes with price tags you bought “on-sale” and too small because you were doing to “lose weight” need to go into a give-away pile. Same with shoes that are pretty, but they hurt! Same with your husband’s garage tools, old paint cans, broken lamps you’ll never fix, etc. All must go.
Step 4. Clean the kitchen! If you just love that olive oil you bought in Tuscany, great! It goes in the pantry or cabinet, NOT on the counter. Same for spices. If you need to, buy a round spinner for spices and place it into a clean cupboard to get them organized and out of the buyer’s eye-line. Throw away duplicate cooking utensils. And, for heaven sakes, get rid of the lids that match nothing and bottom containers with no lids! If your drawers are stained or tired, buy plastic shelf liner and use it.
Clean, clutter-free surfaces allow the buyer to see the house, not your stuff!
Step 5. Get stuff off the floor! That includes the dog’s bowls, dead or old plants, fake flowers that haven’t been dusted maybe ever, dog toys, kids’ stuff thrown away, donated or hidden! Toys of any kind, no matter how darling they are, are just a distraction. And those never-leave-the-planet Cozy Coupes, small slides and playhouses have to go. Everything that isn’t a chair leg, table leg, carpet or standing lamp on the floor needs to be lifted from its home on the floor. Stacks, baskets, magazines, old books–you can replace by reading all online. Clear the floor so the space looks larger.
Step 6. All together now, one more time! Review and repeat. Just when you think you’ve tossed it all, re-shoot the photos. Room by room, go back and be brutal. Nobody else loves your stuff like you do! Especially the year-round Christmas décor! Second time around, you are going to wonder why you didn’t do this sooner. The house looks bigger and airier, right? It may feel so good you decide not to sell, but if you do, the buyer will likely make a quicker offer for more money. More money is one good reason to crush the clutter. Your bank account is the only place for more clutter. Clutter it with money! This is the payoff for what may have been a painful process. You’ll be glad you took the first step and will find yourself doing the hokey-pokey in that brand spanking clean de-cluttered masterpiece you’ve created.
Step 7. Stop reading this right now and get to it! What are you waiting for? And, please send me a note when you are done or a selfie of you doing the hokey-pokey in your sparkling, clutter-free haven!
December 2017 – Ranch Marketing Associates co-founder and managing broker Billy Long is thrilled to announce strategic new partnerships that will propel RMA into 2018 after an incredibly strong 2017.
Stepping into the new position of Managing Partner, Cody Ullman brings a strong real estate development and business background. “I couldn’t be happier to join this team at RMA as a managing partner,” says Ullman. “Ranch Marketing Associates has a strong reputation and is a top name in the ranch real estate business. We’re looking forward to rolling up our sleeves and building this company for the next 20 years, working off the incredible foundation Billy and Ron have created.” Prior to joining RMA, Ullman managed a capital portfolio focusing on complex equity and real estate investments and was a partner in a family business conglomerate that encompassed commercial real estate and cattle ranching. Licensed in Colorado and California, Ullman, who lives in Santa Ynez, enjoys big game, upland and waterfowl hunting as well as fly-fishing and golf.
“I’m really proud of the company Billy and I have created,” says co-founder Ron Morris. “RMA is a renowned brand in the ranch real estate world and a top producer. After a stellar 2017, I’m passing on the managerial baton, but enjoying a more relaxed role.”
With offices in Colorado, California and Wyoming, RMA Brokers has added new responsibilities and new brokers in all markets:
- Christy Belton, top producer, partner and manager of the Steamboat Springs office, is taking a more active role moving forward.
- Joining the California office, Ann Abernethy Guernsey is already stirring up dust with new listings in Santa Ynez— Rancho Latigo, a stunning recreational ranch; Great Oaks Vineyard and Ranch, a world-class winery; and Bernie Taupin’s renowned equestrian estate Round Valley Ranch. Ann divides her time between Santa Barbara and Aspen and is the host of “Women & Wine,” a quarterly networking forum for outstanding Aspen women.
- Graham Goodfield brings a wealth of contacts and resources. A sixth-generation Santa Barbara resident, his ranching family has worked the central coast of California for decades. Graham owns Los Padres Outfitters, a local outfitter that services the Los Padres National Forest and backcountry lands.
RMA Brokers closed nearly $100 million in business transactions in 2017, most notably with the sales of Wolf Springs Ranch and Inyanga Ranch in Colorado. RMA is licensed in Colorado, Wyoming and California with plans to open offices in Montana in early 2018.
Santa Ynez, CA (July 19, 2017) – Situated on 30-acres of land, Roundup Valley Ranch is a breathtaking ranch estate comprised of a five-bedroom, six-bathroom main house, a separate studio and office space and an equestrian center, complete with a coveted covered arena. Tucked away at the end of Roundup Road in the Santa Ynez Valley, the hacienda is the inspirational home of famed songwriter Bernie Taupin, who is celebrating 50 years of collaborating with Elton John this year. The property is on the market for $4,700,000.
Focusing on the beautiful land of the American West, Ranch Marketing Associates has knowledgeable, experienced brokers that can assist you throughout the entire process of your property purchase. No matter what reason you’re looking to buy land, you’ll be able to find some of the most beautiful and luxurious ranches these fine states have to offer.
A scenic mountain state with some of the largest unspoiled natural areas in the nation, featuring abundant resources including outstanding wildlife populations, excellent water supply and diverse soil conditions, Idaho is an attractive state for farm and ranch investors as well as outdoor recreation lovers. Ranch Marketing Associates has unsurpassed industry leadership offering quality ranches for sale in Idaho, working ranches for sale in Idaho, Idaho farmland for sale, cattle ranches for sale, fishing ranches, horse properties, ranchland for sale, and agricultural properties for sale.
Esto Perpetual — Idaho’s state motto — means, “Let it be forever” or “let it endure forever.” And that’s just what the people of this great state are about. The 14th largest state in the nation, Idaho possesses some of the most beautiful, mountain-filled luxury ranches in the entire world.
The “Potato State” did not earn its nickname by not being a great place for agricultural production to occur. The winters in this state are not nearly as harsh as surrounding states due to the fact that Idaho is only 350 miles away from the Pacific Ocean. Despite subsequent high levels of humidity, the amount of precipitation, the moist summers, and the dry winters make for great agro production on any Idaho ranch.
The sheer beauty of this state is nearly unmatchable. Looking out over the mountains and tree lines under an autumn sky in Idaho is perhaps the most magnificent view a person can experience. Although temperatures can regularly exceed 90 degrees Fahrenheit, finding Idaho ranches for sale is great for any prospective rancher or agro producer.
When dealing with any piece of property, it’s important that you consult with experienced brokers you can trust. Ranch Marketing Associates has various offices throughout the Western U.S. and will work with you to find the best investment ranches, production farmlands, and recreational properties for you and your entire family to enjoy.
Visit our RMA Marketing Services to find out more and check out Idaho ranches for sale.
Please see the below assortment of quality Idaho ranches for sale, farmland for sale and investment properties for sale:
In many cities across the country, artificial light is making it more difficult to see stars in the night sky. Reporting for Sunday TODAY, NBC’s Harry Smith travels to a small town in Colorado where residents are putting covers on lights in order to take back the night.
See all Colorado Ranches for Sale in the Westcliffe area:
Click the photo to watch the report:
Agricultural production has been one of the major backbone industries in the U.S. since the beginning. Even as new technological advancements occur and change the way farming is done, the agriculture industry continues to thrive.
Every few years, it seems like there is a lull in agricultural production across the country and new buyers stop looking for land to purchase. After a few weeks of panic, usually the industry evens out and people start buying farms again. Well it looks like we’re right in the middle of a positive time for the agriculture industry, and it’s shaping up to be a great time to buy farmland across the United States.
Altogether, the U.S. real estate value of farmland amounts to roughly $2 trillion. Depending on where you decide to purchase land, you could easily turn your investment into a profitable career as an agricultural production farmer. There are Colorado farms for sale, cattle ranches for sale in Texas, equestrian property for sale in Wyoming, hunting land for sale in Montana, and hundreds of thousands of acres of beautiful, American agricultural land all over the country.
According to The Guardian, one of the main reasons for the success of the U.S. ag industry is the investment from both domestic and foreign investors.
“If we are going to be a $100 billion industry, which we think we can, we need a range of further investments, domestic and foreign, that will allow us to be more globally competitive,” said Tony Mahar, chief executive of the Nationals Farmers’ Federation.
High quality U.S. farmland is going for less money than it used to and, although farmers are nervous again, there is always the chance of a industry-wide bounce back that will result in farmers making a large profit on their that they purchased for cheap.
Those Colorado farms for sale that you’ve been eying for a while now, if you don’t hurry they could go to someone else. If you’re serious about the ag industry and you want a nature-friendly place for your family to reside, don’t let the opportunity pass you by.
If you want to begin your career as an agricultural farmer, it’s time to buy. Contact RMA brokers to check out Colorado farms for sale, Texas ranches, hunting land on the West Coast, and any other piece of beautiful property.
Before buying a ranch, it’s good to experience what you’re getting into firsthand. That’s why two ranchers in northern California are planning to host a Holistic Management Workshop on September 3 at their ranch in Likely, CA. Ross and Kelly McGarva, who have practiced Holistic Management for 14 years, are partnering with Spencer and Abbey Smith of the Jefferson Center for Holistic Management to teach attendees proper holistic practices after buying a ranch.
Many farmers and ranchers around the country are often more traditional, Northern California has always catered to the descendants of the Flower Children movement. So while most ranchers were raised in the industry and need no introduction, there are newcomers to the industry looking for help after buying a ranch in California.
Since the McGarvas have converted 3,000 acres of property that used to be used for cattle into a certified organic practice, they have doubled their carrying capacity on 2,500 of those acres. The property used to support 1,000 mother cows, but now holds a total of 3,500 cattle as well as goats.
The United States has always been well-suited for agriculture, which occurs in all 50 states. In 2011, U.S. agriculture had a gross output of $374 billion, thanks to strong farms and ranches nationwide.
According to the Jefferson Center website, the holistic workshop will focus on the following practices:
- Increasing forage production through better management practices
- Learning how to “read the land”
- How to enhance ecosystem function and build more drought-tolerant soil
- And finally, “Planning for profit (and peace of mind) in a ranching or farming enterprise”
Their goal is to highlight the benefits of organically sustained cattle ranches. From their own experiences, this management system has resulted in greater plant diversity, reductions in invasive weeds, more conceptions, less water use, drastic reduction in mosquitoes, and more. Spencer Smith, who is a field professional accredited by the Savory Institute, will be teaching the session.
Of course, there are many different types of ranches, not just organically sustained ones. Most ranches and farmland are located in the western states, like California, Wyoming, Montana, Colorado, and Texas, and the latter is home to the most farm real estate in the country.
If you are looking forward to buying a ranch but have never owned one before, there are plenty of resources to help you with the process. At RMA Brokers, we are able to not only help you find the perfect ranch real estate to purchase, but as ranchers ourselves, we can help you implement programs to help your property flourish.
There are more than 2.2 million farms in the United States, with the average farm encompassing approximately 435 acres. Farms are fantastic from an agricultural point of view, of course, but what about investment-wise?
If you’re looking into farms for sale, there are a handful of investment benefits that come with the territory as well. Here are a few of those benefits to consider while you think on buying farmland.
High Capital, Low Risk
Historically, data shows that farmland has maintained very strong capital protection characteristics over an extended period of time. Unlike other rapidly depleting resources, like mining, oil, or gas, well managed farmland is a fully renewable resource which remains productive for an indefinite amount of time.
Plus, the more the population grows, the higher in demand fertile farms for sale become.
Stable, Income Producing Asset
Unlike popular inflationary hedges like precious metals, any farm for sale that you choose to invest in will provide steady income. Farmland real estate offers investors reliable rates of income that are usually above 5% annually.
Performs Well in Market Turmoil
Historically, farmland has proven its worth time and time again in periods of market turmoil. The potential of farmland to perform well during periods of recession is particularly attractive to investors concerned about the sustainability of the global economy.
Direct Investment is Fairly Transparent
In a seemingly unending era of bankruptcies, accounting irregularities, corporate fraud, and other complex scams, investing in farmland for sale is actually quite simple. In fact, the concept of ownership of renewable resource real estate has been quite appealing to countless investors.
Provides Tax Planning Opportunities
Unlike other forms of land investment, farms for sale are associated with a specific range of tax incentives. These include income, capital, and inheritance tax breaks. In addition, this can enhance net returns for investors.
In addition to these benefits, there are countless others, not to mention the incredible amount of farmland available in the United States today. There are nearly 920 million acres of farmland across the country, but only about one-third is independently operated by full owners.
These simple and profitable investment opportunities are just waiting to be acted on, and farmland may just be one of the best bets in today’s market.
If you want to learn more about farmland real estate, contact RMA Brokers for more information.
When you say the word “drone,” many people mistakenly believe this technology of the future is only utilized by highly technologically advanced companies. Just think of Amazon’s futuristic drone delivery robots. But in reality, drones are emerging as an incredibly helpful technology for many different industries.
And this definitely includes the agricultural sector. Drones are being used for a variety of purposes on farmland and cattle ranches, and considering the fact that U.S. agricultural production occurs in every state — amounting to 2.2 million farms nationwide — this can change the sphere of agricultural businesses for the better.
Here are three ways this technology can be beneficial for farmers and ranchers all over the country.
1. Soil and field analysis
Drones can be especially helpful for the beginning of the crop cycle, as they can let the farmer know the state of the soil before the crops are planted. They are able to produce precise 3-D maps for early analysis, which will be useful for figuring out seed planting patterns.
Already, scientists are experimenting with seed planting agriculture drones.
The average farm is around 435 acres, so using this affordable aerial technology will be able to help save farmers up to 85% in planting costs. The drones will do all the work for you! They will shoot the seedlings into the ground and proper nutrients into the soil. Future farmers won’t have to spend thousands of dollars hiring temporary laborers. With the money saved, family farmers can invest in additional farmland real estate to expand their field.
Since their fields are so vast, it can be hard for a farmer to keep an eye on their farmland’s soil quality. So drones that have hyperspectral, multispectral, or thermal sensors will be able to identify what parts of the field are dry and need extra care.
Additionally, drones are able to calculate the vegetation index of the crops once they start to sprout. This describes the relative density and health of each crop, down to each individual plant. This technology can also capture the heat signature, which is the amount of heat the crop emits. Both of these factors are crucial to overall prosperity of the plants, and with early aerial detection, drones could help farmers prevent a bad harvest.
It’s incredible what drones can already do for farmland cultivation. These are just a few of the benefits for ranchers and agriculture scientists. For those with large amounts of farmland on their hands, drones help keep a watchful eye on the fields.
In just a few more years, even more exciting uses are sure to be discovered for agriculture drones.
See some great footage of ranches and farms for sales shot with drones.